Artist Ivan Dal Cin will involve Interzum public with a site-specific fiction inspired by an original manuscript by Mondrian discovered in Cologne and developed in different channels (fair magazine, dedicated website, interactive web-app, speeches, social event), according to an innovative corporate storytelling approach.
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Obsessed by the death of art, after some unconventional exhibitions he moved from post-internet art to the post-art Internet. He started to apply artistic strategies to user experiences outside the context of art. Now, he defines himself as UX designer / EX artist.